A squeeze page is a most unique type of web site. A squeeze page is a wonderful and profitable thing to have.

What is a squeeze page? A squeeze page is a web page that has as its only purpose the opting in of visitors. There should be no outgoing links on your squeeze page. The only thing a visitor should be able to do when they get to my squeeze page is to opt in. There should be no pay per click, no links to my sales pages, no links to other articles – nothing. The only thing should be my opt in form.

The only way I rate my squeeze page is by the number of people who opt in as a ratio of the number of people who visit my page. That is my conversion rate. I have squeeze pages with conversion rates as low as 25% and I have squeeze pages with conversion rates of between 65 and 66%. Now, the source of the traffic has a lot to do with the conversion rate of my squeeze page. But that is how I evaluate my squeeze page.

A squeeze page should have just enough info on it to get someone to download a free gift and opt in to your email list. If they are already pre-qualified when they get to your squeeze page, like if they read an article of yours, then all you need is a headline, some bullets, and a call to action.

If they are coming from an advertisement or a ppc ad, then they might need more content, more copy – they have to have enough to kind of get to know you well enough to give you their name and email.